Applications and Benefits
Contact the members of your Club, Society or Group instantly and cost effectively
If you are the manager or organiser of a club, society or group, GroupSMS can be used to reduce your costs and more importantly your time spent relaying information to your members. If you normally contact your members by phone, post, email or leaflet drop you can make substancial savings for your group financially with GroupSMS.
GroupSMS gives you a fixed cost per message for contacting your members which is not achievable wit a phone call because you dont know how long the call is going to last and therefore how much it will cost. More importantly the time you spend on the phone contacting members is your time and reduces the time you have to spend on the activities of your club.
Similarily posting and leaflet drops are time consuming for you in addition to being expensive and with no confirmation that your members have received the information you sent. Similarily email does not provide a quick confirmation that your members have receivied your information as most regular email users only log onto their accounts once a day.
Of course not everybody is familiar with the internet and the use of email but everybody does now have a mobile phone. GroupSMS is an inexpensive, instantaneous tool for you to get information to your members no matter how many members are in your group and most importantly allowing you more time to spend on the more meaningful aspects of your club or group.
Promotion of your Products & Services to new and existing customers
GroupSMS can be used as an importatnt tool to develop new customers or promote your business to existing customers. Consider a retail business such as a restaurant which every day takes bookings over the telephone from new and existing customers. Each day the restaurant is gathering important contact information about its customers.
Most restaurants dont use this information for promotional purposes but if they were able to contact these customers in an inexpensive, unintrusive and effective way possibly offering promotional offers and discounts they could benifit from repeat business, increasing customer loyalty and revenue in off peak business periods. GroupSMS is the perfect tool for contacting customers in an inexpensive, descreet, efficient and effective manner.
Increase the effectiveness of Promoting your business with Targeted Marketing
Every business owner knows that the best customers are repeat customers so no matter what business you are in 80% of your customers are repeat customers otherwise you are doing something wrong.
Therefore, it makes sense to spend the majority of your time, effort and resources trying to build upon your repeat business by keeping the customers you have already dealt with informed of your latest innovations, products, services, promotions and offers.
In essence you are targeting the customers you already know use your products and services and most importantly these customers are happy to do business with you. GroupSMS is a cost effective solution for target marketing to existing customers with your latest product offerings.
Cost effective alternative or a welcome partner to Print, Radio & TV advertising
Print advertising is expensive no matter if its newspaper advertising or leaflets and brochures delivered directly to homes by post. The material costs of paper, printing, envelopes and stamps are substancial averaging €1 per unit including postage. Of course this doesnt include the cost of designing, preparing and the handling time spent by you or your employees getting this information to your customers.
GroupSMS can prove to be at least 80% cheaper than standard print advertising and far less demanding on your time and staff resources. If your business absolutely dictates the need for print or radio advertising our MarketingSMS product can work alongside these media to reduce your customer contact costs even futher. Click here for information about MarketingSMS
An efficient medium to generate sales leads for your business
If your business is built on sales which most businesses are GroupSMS can be an efficient medium to generate leads by the shear simplicity of contacting your customers. Consider if you have one thousand customers to which your business regularily sells Products or Services.
Historically businesses would post information to their customers or call up on the telephone in order to promote special offers or discounts and generate sales leads as a result of this form of contact. Now consider how much it would cost your business to contact one thousand customers by post, on the telephone or a radio advert bearing in mind your printing, material, postage, handling, phone bill, time and labour costs.
Using GroupSMS you can contact 1000 customers with your sales information from your desktop computer instantaneously and with massive savings. If used in conjunction with our ReplySMS product you can have your customers reply to your sales information instantly providing you with qualified sales leads within minutes of sending your sales information. Click here for further information about ReplySMS
Provide your sales teams with up to the minute Products and Services Information
If your organisation has a large number of employees who could benifit from up to the minute information such as product price changes, stock levels, product promotions or sales leads GroupSMS can relay this information quickly, efficiently and cost effectively.
The advantage of GroupSMS over other media is the speed with which your employees can be informed of the latest product and services information. As we all know your sales team are only as good as the information they have at hand and if that information is not up to date or correct that can mean the difference between a sale or your competitors gaining a new customer.
Reduce your internal customer contact costs
Every organisation has internal customers contact costs or the cost of information flow through an organisation. For example consider an organisation with two products and two hundred sales people worldwide with each sales person making an average of five sales calls to customers premises every day.
If one of those products were to go out of stock at the companies warehouse consider the number of the sales orders of the product which would have been generated by 200 sales persons if it took two days for the out of stock report to filter through various different management levels to the sales teams. Also consider the amount of time spent on the phone by these sales persons explaining to customers why their order will not be filled and how long it will take to get the product back in stock.
Consider the amount of orders which will be lost to competitors as a result of the stock shortage and the lost revenue and possibly customer loyalty, as a result. In this instance the impact of the two day delay in getting the information to the sales teams and the lost revenue and custom as a result could possibly have been minimised if the information from the warehouse was instantaneous to the sales teams.
Within this example the true cost of internal customer contact is the loss of revenue brought about by the delay in the warehouse providing the sales teams with up to the minute and accurate information. GroupSMS can provide your organisation with the ability to efficiently and instantaneously contact your employees worldwide with any business critical information.
Streamline and reduce the costs of your existing Business Processes
If your business relies on appointments to generate revenue it is of paramount importance that your customers attend the appointments as no-shows at appointments reduces the efficiency and productivity of your business drastically.
Consider the scenario of a clinic which relies completely on appointments and on a normal work week there are 35 hourly appointments available to customers. Customers must book their appointments by phone at least a week in advance. If for example once a day on average there is a no-show from a customer the efficiency of the business over a week is running at 70% . This is the case because five hours a week are not utilised by customers due to no-shows.
If the business was to send an SMS message (For example: Hi Mr Ryan, We have you scheduled for an appointment with the surgery for tomorrow afternoon at 3pm. Can you please confirm your attendance by repy text. Thankyou) to the customers the previous morning of their appointments no-shows could be drastically reduced because customers would receive a reminder the day previous to their appointment and if they couldnt attend the appointment could be allocated to another customer for the following day.
You might say that efficiency can be achieved equally as well by giving the customer a quick phone call but you would be wrong. Using SMS to contact the customer is far more cost effective, efficient and descreet for the person contacting the customer as well as for the customer themselves.
With SMS read receipts you know when the customer has read your message as opposed to leaving a message on a phone which you have no way of telling if the customer listened to your message or not.
If a surgery handles 30-40 appointments per day, calling to confirm attendances is just not a feasible option from a cost and time perspective. GroupSMS with its reply functionality can provide your business with an efficient tool that maintains a balance between customer contact and cost. | 
